 Peugeot & the
Automotive Industry: When Crisis Fuels Opportunities
Marc Bocqué
Director for International and
Press Relations
PSA Peugeot Citroën
Abstract:
Due to the tense economic situation, the automotive
industry who strongly wishes to overcome
the crisis, has to prove its creativity and
capability to work out opportunities
for the period after the crisis.
In his presentation, Marc will demonstrate that Peugeot,
as a member of the international community
of automotive manufacturers, possesses all
advantages to resist the crisis and to emerge
from it stronger than ever.
Biography
Previous Work History:
Before joining Peugeout Belgique/Luxembourg
SA/NV in 1987 Marc Bocqué has been working for Rank/Xerox
SA/NV as regional account manager. In 1990
he went to Group
4 Belgium S.A to manage the company’s global internal & external
relations & car
racing activities.
1991 he returns to PSA Peugeot Citroën to take the position
of Communications & Relations External Relations Manager
within the R&D Division at La Garenne-Colombes, France).
1998 he moved to the company’s headquarter to become
Corporate Communications Manager for Innovation,
Technology and Environment
Since 2008 up to today he holds the position of World Press & External
Relations Manager at Automobiles Peugeot at
Paris head quarter, Marketing and Communications
Division. Education:
Graduate of the faculty of Political, Economical & Social
Sciences,
Catholic University of Louvain (Belgium)
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