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Getting the Right Design, Getting the Design Right Alessandro Mazzardo, solidThinking Placing product development at the center of a company's strategy can be a prime source of competitive advantage. This presentation will describe ways that we can enhance the entire product development cycle by 1) finding pathways to winning designs earlier in the process, 2) improving collaboration between industrial design and engineering, 3) considering efficient forms starting from the early concept phase, and 4) effectively visualizing and validating design concepts.
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